Friday, March 26, 2010

Friday TED Talk: Alan Siegel on Ending Legal Jargon

Alan Siegel is a founding member of Siegel+Gale, a firm that specializes in branding products, services and concepts by reducing them to their most essential elements. As such he is someone who knows how to sidestep the complexity that suffuses official and legal documents, communication and legislation. In the brief (four-minute) talk below, he shows off some of his favorite projects: writing a one-page, all-inclusive credit card agreement; reducing an incomprehensible IRS form letter to simple English; and devising a simple contract for use by IBM:

You may read more about Alan Siegel here; here are links (.pdf) to his simplified credit card agreement and to his simplified IRS form letter. Now if he can just take on the Health Care Reform Bill!

Watch his talk in high-resolution video at this link (recommended), and download his talk in that and other formats from this page.

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