Alan Siegel is a founding member of
Siegel+Gale, a firm that specializes in branding products, services and concepts by reducing them to their most essential elements. As such he is someone who knows how to sidestep the complexity that suffuses official and legal documents, communication and legislation. In the brief (four-minute) talk below, he shows off some of his favorite projects: writing a one-page, all-inclusive credit card agreement; reducing an incomprehensible IRS form letter to simple English; and devising a simple contract for use by IBM:
Watch his talk in high-resolution video
at this link (recommended), and download his talk in that and other formats
from this page.
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